AG Brand + Marketing is a lean agency, operating entirely through partnerships and freelanced collaborations. This allows us to keep overhead costs low, so that we can provide our clients with big brand and marketing solutions at small-batch prices.
Maybe that’s why we’ve always considered ourselves a ‘small-batch’ agency with our own unique partnership distillery: we believe everything tastes a little bit better when it’s crafted with the kind of love and attention only a specialty shop can provide. Especially when it comes to branding.
Your brand, after all, is your company’s core identity. It’s what you – and your valued customers – see when you look in the mirror in the morning. Your brand is memories, emotions, and experiences that are as solidly imprinted as that slice of cheese pizza you ate on your very first date. One taste, one smell, and your customers instantly think of that moment – with you.
What does this mean? Well, for starters, it means branding isn’t something to mess around with. There are no instant solutions, nor are there any one-size-fits all strategies (or gloves, for that matter – we want our money back!). While you might one day automate some of your marketing – as in, send a scheduled Tweet or email – there is no such thing as fully automated branding. In fact, we call that, “doing what everybody else is doing,” which contradicts the point of branding in the first place.